Harper's BAZAAR is a leading women's fashion publication with 25 international editions largely syndicating image content from the U.S. edition.
Development of well fashion story content with leading photographers, fashion editors, celebrities and celebrity models.
Overall project management including annual budget projection and control, talent negotiations and ensuring delivery of images fell in line with the magazine's DNA and creative direction so as to effectively communicate with its core audience worldwide.
Key liason with leading photographer studios (including Peter Lindbergh, William Klein, Richard Burbridge and Dan Jackson), fashion editors (including Brana Wolf, Melanie Ward, Panos Yiapanis and George Cortina), celebrity publicists and talent agencies.
Independent Casting Director working with advertising and production agencies to find the perfect face matching each client's creative vision.
Matching the right face and personality to a campaign is critical to the campaign's success; in a second, the audience can understand or mis-understand a brand's identity.
Through working closely with Producers and Creative Directors. whilst paying close attention to each clients specific needs, castings were proposed to satisfy brand's goals - be it re-positioning the brand, evolving the persona of the brand, or representing the founding ideals of a brand in a modern way.